The City of Burlington is encouraging business to join the POST Promise to help get customers to return.
The POST Promise is a self declaration that shows a business is working to help prevent the spread of COVID-19. The goal is to inspire resident confidence in the health and safety precautions of a business to help get the local economy back on track. The campaign was started by a group of Canadian business associations.
Once completed, a business is provided with the necessary communication and implementation tools to educate employees on the five key steps to workplace safety, which were created to be consistent with what has been recommended by the Public Health Agency of Canada.
Businesses that make the promise will be able to use and prominently display the POST Promise logo which is a nationally recognized symbol of a business’ commitment to doing their part to protect their customers’ and employees’ health and safety as COVID-19 restrictions ease. Participating business can also purchase a kit which will include additional communication tools like window decals, posters and tent cards which can be used to further build awareness of their commitment within their place of business.
To help encourage others, the City of Burlington is participating in the POST Promise with City Hall and all public facilities displaying the campaign’s logo.
Ford Motor Company of Canada, Ltd. has joined an impressive roster of Canadian businesses championing a new national initiative called POST Promise designed to help protect Canadians as they return to public spaces and workplaces.
Launched in June, thousands of businesses across Canada have already made the POST Promise, with more joining every day. Each business commits to following five key actions that were developed in consultation with the Public Health Agency of Canada to help prevent the spread of COVID 19. These actions include: maintaining physical distancing; staying home if unwell; wearing a mask when required and practicing respiratory etiquette; cleaning and disinfecting regularly; and, washing and sanitizing hands. Businesses that make the promise are then able to display the POST Promise logo in their storefront – a clear indication to employees and customers that they are doing their part to protect Canadians’ health and safety.
Ford of Canada has joined the initiative as a Founding Partner and has encouraged its dealer network across the country to consider making the “POST Promise,” to support the initiative and the necessary 5 key actions of the POST Promise platform. Participating dealers will proudly display the POST Promise logo in prominent locations throughout their stores.
“The POST Promise Program reinforces Ford of Canada’s belief that the health and safety of our employees and customers comes first,” says Jim Hartford, Vice President Marketing and Sales, Ford of Canada.
“POST is thrilled to have the support of Ford of Canada and its dealer network,” said Laura Hearn, President & Executive Director of the POST Promise. “By taking a leadership role with this critical initiative, Ford is demonstrating its unyielding commitment to keeping its customers and staff safe during this unsettling time, as well as being a good corporate citizen for the sake of all Canadians. I hope that other large Canadian companies will be inspired to also join this national movement.”
“I congratulate Ford of Canada for taking this important step to help rebuild confidence in our stores and workplaces,” says Goldy Hyder, President and CEO of the Business Council of Canada and POST Promise Board Member. “Getting the economy back on track safely and responsibly requires the joint efforts of government and the private sector and we applaud all businesses that are doing their part to let Canadians know they can confidently return to public spaces and help support their local economies.”
About The POST Promise
The POST Promise is a private sector-led initiative, in collaboration with various levels of government, designed to help Canadians confidently and safely take the first steps back into public spaces and the workplace. Participating businesses receive important education and training as to how they can help prevent the spread of COVID-19 and are able to display the POST Promise logo which is a nationally recognized symbol of a business’ commitment to doing their part to protect the public’s health following COVID-19. A national, not-for-profit organization called the POST Promise Corporation was established in June 2020 to provide governance and ongoing operational and financial management of the POST Promise program. The POST Promise a self-declaration – it is NOT a “certification” or “approval” from any regulatory body. All businesses are still required to follow the laws and recommended guidelines from their local public health office and government bodies. To learn more about how businesses can join the POST Promise initiative, visit www.postpromise.com.
About Ford Motor Company of Canada, Limited
Ford of Canada’s operations include a national headquarters, three regional offices, three vehicle assembly and engine manufacturing plants, two parts distribution centres, two R&D sites, and three Connectivity and Innovation centres. Ford employs approximately 8,000 people in Canada, while an additional 18,000 people are employed in the more than 400 Ford and Ford-Lincoln dealerships across the country. For more information, please visit www.ford.ca.
After months of closures and uncertainty, Canadians are starting to get out of their homes and back into their local shops and restaurants. But the fears and anxiety about the spread of COVID-19 continue to weigh heavily.
That stress is compounded by the confusion born from inconsistent approaches to closing down and reopening our economy across the country. Many people still don’t feel confident going out, and small businesses are suffering.
Public health and government guidance may vary by region, but there is one indicator every Canadian can look for to know they are safe. The POST Promise logo in a storefront window is becoming a nationally recognized symbol of a businesses’ commitment to doing their part to protect the health and safety of their customers and employees as COVID-19 restrictions ease.
Participating businesses commit to following five steps to help prevent the spread of COVID-19. These steps include maintaining physical distance, washing and sanitizing hands, keeping workplaces clean and disinfected, telling employees to stay home if unwell, and practicing respiratory etiquette, including wearing a mask when recommended.
Businesses that make the POST Promise receive important information as to how they can help prevent the spread of COVID-19, and they have direct access to the latest and most up-to-date government and public health information.
Across Canada, thousands of businesses are already participating, with more joining every day. The POST Promise is free and for the common good! The program has been designed to help consumers feel confident that the coffee shop, hardware store, or chiropractor’s office is aware and doing what they can to help slow the spread. Businesses can only use and display the POST Promise logo after receiving the COVID-19 health and safety information, and committing to the five steps.
The POST Promise is a private sector-led initiative, in collaboration with various levels of government, designed to help Canadians confidently and safely return to public spaces and the workplace. Organizations and associations representing more than 100,000 businesses across Canada have already endorsed the POST Promise. Our partners include the Business Council of Canada, Retail Council of Canada, Restaurants Canada, the Building Owners and Managers Association, the Canadian Federation of Independent Business, and the Canadian Global Cities Council.
Perhaps even more importantly, our members are mom-and-pop shops in small towns and big cities in every corner of this resilient country. By the time the first snow flies, you will find POST Promise signs on every Main Street in Canada, at your favourite diner, antique shop, and grocer.
We want to thank the businesses across Canada that have made the POST Promise. You are leaders in keeping your customers and employees safe as our communities reopen. We welcome more businesses, of all sizes and industries, to make the POST Promise by going to postpromise.com.
We all have a role to play in keeping our communities safe during the COVID-19 pandemic. Look for the sign, and if you don’t see it, help spread the word. Let’s stay healthy, support local businesses, and get our economy moving again, together.
Laura Hearn is the President and Executive Director of POST Promise.